January is the perfect time to reset your routines, shake off the winter blues and focus on keeping our dogs happy, healthy and mentally stimulated.
At Pup Provisions, we believe enrichment is just as important as exercise for your dogs, especially during the colder months when walks can be shorter and days are darker. By thoughtfully choosing toys and activities for your dog you can transform everyday moments into rewarding experiences no matter the weather.
As a family run business, our journey began with a simple aim. We wanted better, more engaging and affordable products for our own dog, Remi, and realised many other owners were looking for the same thing. That belief still guides us today.
Let’s explore five of our enrichment favourites, each designed to support play, learning and wellbeing in a practical, enjoyable way.

Snuffle Mat For Dogs
The snuffle mat for dogs we supply is one of the most effective tools for mental stimulation. Dogs are natural problem solvers and their sense of smell is their strongest guide. Snuffle mats allow dogs to use that instinct by searching through fabric folds to find hidden treats or dry food. This activity encourages slow, focused engagement and helps reduce stress and boredom.
It is particularly useful for dogs that eat too quickly, as it naturally slows their feeding time while making meals more rewarding. Snuffle mats are also ideal for puppies learning patience, rescue dogs building confidence or older dogs that may not be able to manage long walks but still need stimulation. Even short sessions can leave dogs feeling satisfied and mentally tired in a positive way.
Automatic Pet Ball Launcher
For dogs that thrive on movement and repetition, the automatic pet ball launcher we supply can transform fetch into a more structured and enriching activity. Many energetic dogs need more than casual play to feel fulfilled and this type of toy provides consistency while keeping excitement high.
By launching balls at predictable distances, dogs learn routine and anticipation. Over time, many dogs even learn to return the ball to the machine themselves, which can build their confidence and encourage independent play. This makes it a great option for busy households or days when outdoor exercise is limited: helping to maintain fitness levels and prevent pent up energy from turning into unwanted behaviour indoors.
Rubber Balls For Dogs
Sometimes the most effective toys are the simplest ones. Our rubber balls for dogs remain a staple in canine enrichment because they are versatile, durable and endlessly engaging. Their bounce and texture keep dogs interested, whether they are chasing, chewing or carrying them around the house.
Chewing also plays an important role in stress relief and dental health. A good quality rubber ball offers resistance without damaging your dog’s teeth, making it suitable for puppies and strong chewers alike. Rubber balls are also excellent training tools as they can be used as high value rewards during recall practice or obedience work. Furthermore, they easily adapt to different play styles, which is why so many dogs never seem to get tired of them.
Dog Sprinkler Mat
Alternatively, if you’re looking ahead for engaging toys for your dogs to play with in the upcoming summer: the dog sprinkler mat we supply is a great option. The mat introduces your dogs to water play in a safe, playful way and is ideal for warmer months when overheating can become a concern.
Once connected to a hose, the mat releases gentle sprays of water that encourage dogs to jump, chase and explore. This type of play supports low impact exercise, making it suitable for dogs with joint sensitivity or those that prefer gentler movement. It is also a fantastic way to build positive associations with water, especially for puppies. By planning this seasonal enrichment early you’ll be ready to adapt your dogs playtime as soon as the weather changes.
Dog Licker Mat
Not all enrichment needs to involve high energy activity. A dog licker mat focuses on calm, soothing engagement that helps your dog to eat meals at a slower pace, as well as supporting their emotional wellbeing; as repetitive licking releases endorphins, which help dogs relax and self-soothe.
Licker mats can be used in many everyday situations. They are helpful during meal times, grooming, bath time, vet visits or periods of separation to slow down their eating, soothe them and distract them. Simply spread the mat with dog safe foods and give it to your dog to encourage slow, focused interaction that helps them settle.
Balanced Enrichment for Every Dog
Every dog is different and enrichment works best when it is varied. Some dogs need more movement, others benefit most from mental challenges or calming activities. By rotating their toys and mixing high energy play with slower, scent based or licking activities, you can create a balanced routine that meets your dog’s individual needs.
At Pup Provisions, we believe enrichment should feel effortless rather than overwhelming: which is why we carefully select products that are practical, engaging and accessible for dog owners everywhere.
Furthermore, being a family run business means we approach everything thoughtfully; from product choice to customer support. Free global shipping and a strong focus on customer experience are part of our commitment to making enrichment easy for your dogs to enjoy.
As the new year unfolds, investing in purposeful play is one of the most rewarding ways to support your dog’s wellbeing. Whether it is a few quiet minutes with a snuffle mat or an energetic game of fetch, these moments build confidence, reduce stress and strengthen the bond you share with your dog.